Marketing Executive

COURSE INFORMATION: Marketing Executive

Under the Craftsmen Training Scheme (CTS) | Powered by NCVT

Overview

The ITI Trade: Marketing Executive is a job-oriented training programme offered under the Craftsmen Training Scheme (CTS), powered by the National Council for Vocational Training (NCVT). This trade equips candidates with modern marketing skills, focusing on both government and private sector employment opportunities. It also empowers individuals for self-employment, making it a powerful tool for personal and professional growth.

The Marketing Executive trade has been thoughtfully designed to meet the industrial requirements of both Indian and International industries.

Role of a Marketing Executive

A Marketing Executive plays a crucial role in:

Developing and implementing marketing campaigns to promote products, services, or ideas.
Maximizing profits through effective sales strategies tailored to customer requirements.
Managing customer databases, designing products, pricing strategies, offering discounts, and deciding on the channels of distribution.
Crafting promotion mixes and engaging in relationship building with clients and stakeholders.
Analyzing consumer behavior, including market segmentation and targeting specific customer groups.
Applying effective negotiation skills to close deals and foster business growth.

Scope of Employability

The Marketing Executive trade opens doors to a wide range of opportunities, including:

Self-employment (start your own business, consultancy, etc.)
Contractual employment
Industrial jobs in both public and private sectors, domestically and internationally.

Potential Job Roles

✔️ Marketing Executive
✔️ Sales Executive
✔️ Business Development Officer
✔️ Customer Relationship Manager
✔️ Marketing Manager – Line of Business

International Comparability

There is currently no official document confirming comparability of this qualification with equivalent qualifications in other countries.
However, ITI passed-out trainees from this trade are finding employment opportunities in:
- Gulf countries
- European countries
- Australia
- New Zealand
- Singapore, and more.

Why Choose ITI Marketing Executive Trade?

✅ Industry-focused curriculum
✅ Practical skills for immediate employability
✅ Opportunities in both public and private sectors
✅ Scope for self-employment and entrepreneurship
✅ Opens doors to international job opportunities
✅ Certification by NCVT, recognized across India and abroad